Fresh Taste Challenge is a commercial lettering project form March 2010. This was a rush project with very limited time to develop roughs into finished reproduction art. Final art was to be printed at a small size. The rough sketches are a perfect example of the amount of detail required for a presentation approval. Due to the quick time frame each sketch was drawn within a few minutes with notes to explain details. All the lettering was created in Illustrator with a combination of custom drawn and set type.
This image shows the steps of creating the lettering. TAKE THE and GET BACK are set type. FREAH TASTE CHALLENGE and $5 are custom drawn. ALL the letters are set up on a straight baseline then arced while using only B/W tones. Proportions are adjusted, letters are grouped accordingly and color chips are established to use for color fills.
While drawing this version I decided to place GET BACK in a curved ribbon which allowed better visual fill of FRESH TASTE CHALLENGE.
This image shows the steps of creating the lettering. TAKE THE and GET BACK are set type. FREAH TASTE CHALLENGE and $5 are custom drawn. ALL the letters are set up on a straight baseline then arced while using only B/W tones. Proportions are adjusted, letters are grouped accordingly and color chips are established to use for color fills.
While drawing this version I decided to place GET BACK in a curved ribbon which allowed better visual fill of FRESH TASTE CHALLENGE.
