Some logo projects require a lot of sketching. With commercial lettering, a concept no matter how beautiful may not be what the client has in mind. With this project the first series of development sketches I sent got canned with the client requesting a logo be developed with 3D appearance based on his sketch. That logo did not fly either as the client changed direction. However the importance of a connecting ligature with the cap and the double lowercase case t was emphasized.
More sketches were developed based on another client sketch. Eventually one was selected to pursue for final art which turned out to be quite a beautiful logo design. There is always more to the process than just drawing or creating vector lettering as the goal is to deliver a visual solution that fulfills a clients needs. That is life in the commercial lettering world.
This version was developed with the clients request to create a logo similar to his sketch with a 3D effect. After review it was canned with a request for further development with a connecting ligature.
At this stage of the project another client sketch was sent for input to further development. The final series of sketches were drawn, sent for review with the 2nd from top selected as the version to produce for final art.
At this stage of the project another client sketch was sent for input to further development. The final series of sketches were drawn, sent for review with the 2nd from top selected as the version to produce for final art.
